PlayStation Store: Discover
A content campaign for the PlayStation Store’s Discover section with the goal of showcasing the vast catalogue of PS4 games in an engaging and visually immersive way.
Content strategy
Ecommerce strategy
Art and copy production
Sony
PlayStation Store
I lead a cross-functional team of merchandisers, designers, copywriters, traders and marketers, to bring an infographic-style carousel to life. The campaign celebrated the history of the PS4 console, highlighting key milestones, fun facts, editor’s picks, and the most popular games.
My strategy blended creative storytelling with data, balancing nostalgia with excitement for new discoveries.The final result was a dynamic, user-friendly experience that not only showcased the console's legacy but also deepened engagement by highlighting its diverse game library.
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The Campaign
The content combined editorial storytelling with sharp visual design, all within the creative limitations of a highly structured CMS. Localized into 15 languages using a custom script I developed, the campaign was adapted for regional audiences with tailored artwork and availability adjustments.
The campaign was well-received by the PlayStation community and contributed to strengthening the brand’s identity as a console for the players. It drove higher engagement and click-through rates than the average campaign page, and the featured back catalogue titles experienced a noticeable boost in sales.