Founders Running Club
A branded documentary capturing a founder’s journey, helping launch a new chapter in São Paulo chapter through authentic storytelling.
Services
Branded content
Video production
Client
Founders Running Club Brazil
This short branded documentary was created in collaboration with Marina, the Head of Innovation Strategy at a leading startup hub in São Paulo. After discovering the Founder Running Club during a stay in Helsinki, Marina was inspired by how it blended community, wellness, and entrepreneurial spirit—something she felt was missing back home in Brazil.
We developed a concept around her personal story: a solo runner navigating Helsinki’s serene, safe streets, finding unexpected freedom and mental clarity. The piece was intimate, cinematic, and rooted in real experience—positioning running not just as exercise, but as a mindset that fuels leadership, creativity, and resilience.
The branded content served as both inspiration and a call to action. After sharing the video with her local network, Marina found a co-founder and successfully launched the São Paulo chapter of the Founder Running Club. Within just one month, over 20 participants had joined and were actively taking part in weekly runs.
This project is a strong example of how storytelling and visual narrative can drive community engagement and organic growth, while staying authentic to a founder’s journey and values.
Ready for a challenge?
FRC is more than just exercise, it's being part of a global community of techies, investors and innovators who are passionate about running and forging new connections.
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