Coeus AI
Partnered with an early-stage energy and climate AI startup to lay the foundation for their brand identity and strategic market presence.
Brand & Marketing Strategy
Brand Founation & Story
Value Proposition
Client
Coues AI
I led three interactive workshops with the leadership team to define the company’s vision, mission, purpose, and core values, ensuring alignment around their long-term goals and culture. Together, we crafted a compelling brand story, developed a vision and mission statemtns, and created a clear value proposition that captured the startup’s unique role in the climate tech space.
Following the workshops, I shaped their high-level marketing strategy, including brand positioning, tone of voice, and messaging pillars. The result was a cohesive and inspiring brand identity that helped the startup present a clear, confident voice to investors, partners, and early customers.
Brand Visual Identity
To support the visual development of the brand, I advised the startup on how to find and engage highly qualified graphic designer familiar with the tech sector, helping them shape a clear creative brief and communication process.
A trusted design partner then developed the visual identity, including the logo and color palette, based on the startup's vision.
Black Edition
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